Adsense - 7 keys to empire?

Adsense - 7 keys to empire?

by:
Richard Keir

Copyright 2005
Richard Keir

There's a lot of buzz around about how you can make a quick and
easy fortune using this AdSense course or that tool or this book.

And they show you their incomes from AdSense too (though not necessarily
THIS month). Now, is it just me or is something a little odd in
all this?

Say, I'm making $5000 - no make that $15,276 a month from AdSense
on my sites. And now I'm going to sell all my secrets on how to
do that for $67 or $97 or whatever.

So what happened, did I get all bored with my filthy riches and
decide to become a philanthropist and sell stuff that makes me
15K a month for a pittance? Or is it something else?


Am I saying it's impossible? Certainly not. I know people who
make that more

But a little reality. Those people don't have 5 or 6 or 50 sites.
They have maybe 500 or 3000 or more. Few sites make 20 or more
a day. Very few. Average income is probably less than a dollar
a day. So with 500 sites at a dollar a day, you've got your 15K
a month.

Now the domain names cost you maybe $3500 to $4500. Then you need
hosting and somehow you've got to build the sites and get traffic
to them. There are excellent tools but the ones that will let
you do this kind of thing in a reasonably short time are also
very (very) expensive.

And you are continually dealing with sites that don't get indexed
or get de-indexed or even get banned. Traffic today, gone tomorrow.
Plus, if you're not real careful with those tools you may get
an unpleasant letter from Google about a DMCA copyright infringement
which could cost you your AdSense account.

You can make money, you can build an empire. But it isn't easy
or quick no matter what you hear. And it really isn't a business.
It's not a long run proposition, it's not stable. You need to
keep creating more sites as older ones fail - or you need to be
smart and use those AdSense revenues to build an enduring business.

You put up with this down to here, so here are the real 7 "secret"
keys to AdSense.

1. The best performing AdSense type is the large rectangle. This
has been tested over and over.

2. The best colors are blue for the link - surfers know that blue
means click me. And darkish almost black and grey for the text
and url. No borders. The same background as your page. Will it
merge into your content? No, that's bogus. There are maybe 4 surfers
in this galaxy who can't tell a Google ad when they see one. They
are not going to believe it's part of the text. Wake up, OK?

3. Another format which is being reported to more or less work
is the full wide banner type layout with text ads and images directly
above the links. Try it and see if it works for you. Maybe it's
a fad.

4. Keywords and related content are critical if you want targeted
ads. If you want high paying clicks you need to target the costly
keywords AND have content that supports the keywords.

5. You need traffic interested in the ads. Which means your traffic
generation techniques have to be targeted not scattershot. You
might hear that 1% or 1.5% clickthrough rate is OK and 3% is good.
Nonsense. Really successful people get CTRs that are often well
above 30%. Even with modest efforts you should be getting an average
6 to 15% CTR (per ad impression, not pages).
6. You have to track what you're doing and you have to test variations
in ad layout, placement, color and related content to optimize
your income. No one can tell you how to do it except the traffic
coming to your site. If you don't test and track, you're flying
blind.

7. You need to keep building new sites.

You are now a member of the AdSense Illuminati. Quite possibly
you already knew all that. So why are you looking for something
else? Really. This is all you need to start doing it.

Probably any course or book can help you if that's what it takes
to get you moving and doing. Ultimately, no one can really show
you exactly how to do it. You're going to have to learn the ropes
and put in the time.

Like everything in life - the greatest traffic generator, the
ultimate course or the super MLM opportunity, if it sounds too
good to be true, then it is. There's no magic bullet, no ultimate
secret to buy. There's no easy, painless, work free, certain road
to riches (except, maybe, inheriting it and that can be very hard
on the heirs).

Whatever you do on the net, do it wide awake and with your brain
actually functioning. The final un-numbered key is that a technique,
a shortcut, an idea that will make what you do easier, faster,
or more profitable - one single tiny thing - is worth more than
any book or course costs. One useable idea and you've gotten a
great deal. If you learned something you didn't know or had forgotten,
then it's worth much more than you paid. There may not be any
magic solution out there, but there are useful concepts, techniques
and ideas. You just have to see them for what they are, and then
get busy and really use them.

About the author:
Richard writes, teaches, trains and consults on business and professional
presentations and eCommerce related matters. For more information
on eCommerce sites and eCommerce site building visit http://www.building-ecommerce-websites.com-
you can find more articles at http://www.building-ecommerce-websites.com/articles.


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