Easy Steps To Hands
Off Passive Income

by:
Dan Farrell

Copyright 2005
MHG Consulting

So you want to increase your Adsense income? Log into your Adsense
account, and look at your last month's stats. There are three
key areas that contribute to your earnings: Impressions, Clickthroughs
and Effective CPM. Improving your stats in any, or preferably,
all of these three key areas will increase your Adsense earnings.

Impressions

Impressions are the number of times your webpages with Adsense
ads have been viewed. You can increase Impressions by increasing
traffic (preferably targeted traffic) to your webpages. Some of
the best ways to increase targeted traffic to your webpages include:

-create more webpages, with relevant, focused content

-create more links to your webpages

-list your website/s under relevant categories in more directories

-set up a directory of relevant sites on your website and accept
relevant

reciprocal links

-write relevant articles, with your site information in the 'resource
box' at the end of each article, and submit them to article directories

-advertise with pay per click search engines like Google's Adwords.
www.Miva.com (formerly www.FindWhat.com, www.YahooMarketing.com
(formerly Overture) and 100's of others. When of the best places
for pay per click info is www.payperclicksearchengines.com with
a descriptive list of 659 search engines.

Clickthroughs

Clickthroughs are the percentage of viewers who click on your
Adsense ads. You can increase Clickthroughs by increasing the
relevance of Adsense ads on your site, and by tweaking the format
and placing of your ads.

Although you can't dictate which Adsense ads show on your site,
you can

influence the relevance of the ads by maintaining a tightly focused
website. If every page on your site focuses tightly on the site
topic, its more likely that the Adsense ads will too. For example,
if every page of your site is about fishing, and the word 'fishing'
appears several times on every page, its likely that your Adsense
ads will relate to fishing.

The best way to tweak your ad format and placement is to invest
in an Adsense Tracker, and test, test, test! People who have done
this tend to suggest that the best format is the large rectangle,
with background and border the same color as the page behind it,
so that the ad blends into the page. The best placement is towards
the center or top left of the first screen of the page. Try these suggestions
first, and then track and test, to be sure of what works best
for your pages.

Effective CPM

Effective CPM is a measure of your average earnings, per thousand
clicks. You can increase your Effective CPM by selecting topics
that attract high bids from Adsense advertisers, and building
pages and whole websites on higher paying topics.

Although Google doesn't release information on Adsense bids, you
can get a good idea of the top paying topics by looking at information
on Adwords bids, or, for that matter, bids on pay-per-click search
engines like Overture. There are a number of keyword research
tools available, both free and paid, that can help you find high
paying topics.

The Formula

So now you have the basics of increasing your Adsense income.
Its a deceptively simple formula:

-Build pages and websites on high paying topics for the best Effective
CPM.

-Format and place your Adsense ads for maximum Clickthroughs.

-Promote your sites to drive targeted traffic to your Adsense
webpages for maximum impressions.





About the author:

For a step by step detailed approach to creating 'residual income'
with Adsense, go to: http://www.ad-alyzer.com/727/autoincomesecrets Youcan also subscribe for free to an e-course, "Hands Off
Passive Income" and get 2 special bonuses. http://www.ad-alyzer.com/727/ezwebbiz






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