Search Engine Optimization part3

Advice and Tactic

by:
daniel chow

Unique content
is King. Search engines love new, unique and updated content.
If you produce new content at a rate of just one reasonably sized
page per day and tied in with the other advice throughout the
site, I can almost guarantee you will get good listings. Remember
though, write for the visitors but cater for the search engines.
If your field of expertise fits into a niche in the market, all
the better for you but you must get unique content all you will
fall behind.

Page Structure. Search engine bots can sometimes get confused
with poorly coded html, javascript and other web languages. If
the bot has to wait too long or cannot decipher the web language
then it will just abandon your site and move on to the next, even
if it manages to get through the code it usually leads to poor
search engine indexing of your website. You should also keep to
widely used file extensions like .htm, .html, .php, .asp for your
pages.

Loading Speed. The loading speed of your website should be kept
to a minimum, if it takes long than 5 seconds on 256kb+ connections
then you lose visitors - both real and search engine bots. There
are a variety of reasons why pages can load slowly, it may either
be your web server, poorly coded server side code like php or
client side code like javascript which can slow or even stop your
page from loading.

Visitor Navigation. This is more an aesthetic feature of your
website focused at real visitors but you need to have some sort
of standard navigation that is the same throughout your whole
site. People can be put off and leave your website if they find
it difficult to browse easily, search engine bots may also miss
links if they can only be found deep within your site. Try to
make as many internal links as possible available on each page.

Site Hierarchy. Site hierachy can be great for adding keyword
density to your web site. An example of site hierachy working
effectively would be this page, seo-advice.php. The full link
contains SEO twice - www.seoassistance.com/seo-advice.php which
is very beneficial in the way search engines determine your sites
relevance to a particular subject. Use your domain, folders and
file names to your advantage.

Avoid Blackhat SEO. Blackhat SEO is a vast topic that commands
little respect from real webmasters as it means using underhand
methods to gain search engine rankings, although the site is usually
banned quickly. Blackhat SEO includes using link farms, search
engine spamming, hidden or disguised text, fake meta tag data,
using duplicate content and using doorway pages. I would recommend
you stay away from tactics like this as you will end up losing
out in the long run.

Targeted Linkswaps. Link swaps are great but you must make them
work for you. It does little good for you when your going for
top search engine positions when your link swaps are untargeted.
You should choose some specific keywords for both the link text
and the link title text then make sure before you link swap that
the other webmaster adds those specific keywords with the link.

About the author:

Article by www.SEOAssistance.com
Search Engine Optimization

Advice & Tactics,

www.SEOAssistance.com


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