SEO Success

Three is Creating Long-Term Popularity

by:

Chesa Keane

Finally, after
the hard-core efforts that are directly related to generating
traffic to your website, you next step is to develop a strategy
that creates follow-on, long-term traffic. Several methods exist
for this Tier III strategy:

- Taking the large list of ancillary keywords that relate directly
or indirectly to your website, begin purchasing keyword related
domain names that will be used to create traffic driving websites
that point to your money site.

- Setup satellite pages using the keyword domain names with the
idea of capturing traffic geared toward those specific keywords,
developing niche market traffic. As you develop niche markets
for those new customers, you are going to be able to capitalize
on those customers for the other products and/or services that
your company offers when these sites link back to your money site
as a result of informing and attracting these new customers through
the niche sites.

- Create links, backlinks and cross-links between the satellite
pages and your money site, improving your link popularity for
all websites, especially your money site.

- Display articles or e-books related to your industry and place
these articles on your websites being aware of the best location
based on keyword dominance.

- For long-term, viral marketing results, create articles or e-books
that you will either sell on your website or offer to public domain
websites where your link information must be retained for use
by anyone else on the internet; these articles will create links
that go back to your money site or your niche sites.

- Follow the same steps in Tier I and II for all the niche sites
as you did for your original money site; that is, design a SEO-optimized
website and follow Tier II strategy to create the necessary link
popularity to drive traffic to these sites.

Monitoring

In order to determine if the SEO efforts are successful, you must
monitor results of for number and quality of backlinks, PR and
web trend statistics. There are many sources for generating this
data as well as programs that will assist in these analyses. Whatever
method you choose, whether it is using specific programs or setting
up a spreadsheet for entry of data, be consistent in tracking
the data. There will be fluctuations from day-to-day that you
should expect. You are looking for general, overall upward trends,
not short-term blips. Upward progress followed by maintenance
of a strong position with slow, steady growth would indicate a
successful SEO campaign.

This 3-Tiered approach to SEO Strategy is very effective when
implemented with the patience it takes for long-term results.
Short-term "fixes" and "tricks" may have an effect in the short-run,
but as the search engines change and adapt their algorithms --
as they doing almost monthly -- what worked today for quick results
may actually get you banned tomorrow. This strategy is based on
search engine directives: Well-designed websites, free of bad
code, offering information, services or products of interest to
the internet community will create their own base of popularity
-- for which you will be rewarded by strong, growing traffic.
When you are in it for the long haul, your strategy must utilize
long-term efforts.

(c)2005. TAO Consultants, Inc. All rights reserved.

About the author:

Chesa Keane of TAO Consultants has been involved with the internet
for 10 years through internet consulting, web development and
search engine optimization. Go to www.computergoddess.comfor
a free Search Engine Optimization Checklist.


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