What Is PageRank?

by:
Jakob Jelling

www.sitetube.com

Chances are you have been on the Internet and have been surfing
in and out of websites looking for valuable information pertaining
to a favorite topic or researching a subject for school or work.
As you type in keyword(s) you match the information you are searching
for on Google, you come up with 10,000 pages of information. It’s
virtually impossible to go through every one, so you refine your
search by adding more exclusive keywords. Voila the number of
pages reduces to around 1,000. Still this is a lot of pages, but
you start looking through the information to find what you want.

As you go through the first 10 links on the page, WHAM! The information
you needed to find was in the first or second in order of PageRank.
You wonder how did they get such a high rank on Google? You may
think it was very expensive to get that site at the top of the
heap. The funny thing is, with a little know how and about $75
you too can go for the top.

Search Engine Optimization or “SEO”, has become a standard in
the web design industry, every customer of a good web designer
wants to be number one in their keyword and may be willing to
pay the extra money to get there. A good web designer will dress
up a web sites home page to match the requirements of their client
on specific keywords. The client will also pay more for the exclusivity
to remain there untouched. SEO has become a niche for a lot of
web companies. They know if they can get the company to the top
fast, the word of mouth will be helpful toward their business.

Through specialized META tags (hidden group of keywords) the web
designer will strategically place keywords multiple times in the
title bar, keywords, and even as hidden text. Some search engines
have figured these tricks of the trade out and have banned certain
websites from their indexes. Google has become the engine of choice
for a lot of people today. There is a different logic Google uses
to calculate page rank and keywords is only a portion of it.

Google actually uses a specialized mathematical equation to place
your site in a predetermined order. First things first, if your
website is a keyword, that does not automatically give you a top
spot. It will take time to move up the ranks and you should register
with Google as soon as possible to drive your rank upwards. But
just having the right URL (Universal Resource Locator) doesn’t
guarantee the top spot either. You must also be swapping or reciprocating
links with other Google users. The more you use Google websites
that are indexed the faster and higher your site will go in the
ranks.

A Google robot will visit your site frequently so continue to
modify your code and keep checking its rank and status. Eventually,
your site will drive up the ranks and land on top. It may take
time and work, but you will get the hang of keeping it there once
you employ the right mix of keywords with links. Some companies
can charge up to $1,000 for the top spot, they employ the same
techniques, even though they don’t want you to know this. Keep
your META tags, title, keywords and content in line with your
keywords and continuously look to optimize them. Under no circumstances
take another persons keywords off of their code; this is potentially
dangerous as you could be violating copyright laws.

Good Luck!!!

About the author:

Jakob Jelling is the founder of http://www.sitetube.comVisit
his website for the latest on planning, building, promoting and
maintaining websites.



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